The onset of pricing wars and growth of international labor pools, all of which require heightened brand recognition mechanisms has compelled IT firms to increasingly seek partnership with an experienced HR consulting organization to maintain their brand. This is because employers with certain working patterns appeal more to quality IT talents than others. Moreover gender plays a role in the acceptance or rejection of a company – some working patterns that appeal more to the female workforce than male and vice versa.
Novo provides employer branding services that combines a targeted recruitment strategy and communications approach to influence candidates joining client organization. Our employer branding services include
 Client branding strategy and management
Competitor review
Employee lifecycle engagement mapping
Research and employee surveys
Keynote conference addresses
Novo’s employer brand management services embed an awareness of client’s branding, all the way via recruitment process, through careful planning and feedback. Our employer branding team members undergo continuous training programs and also indulge in cross-departmental teamwork to come up with branding strategies that position our clients as companies who reward for performance, value leadership and work with a global perspective. More than what appears in an advertisement; it is what other employees, friends and associates have to say about a company that has a greater impact on the employer brand and the final decision of the candidate.
Novo Employer Branding Services Benefits
Ensure clients not entering into working commitments they are unable to meet
Design hiring and branding processes to achieve the organization’s goals
Develop adequate brand performance measures
Use the performance measure as a basis for management decision-taking
Implementation of quantifiable metrics / data driven recruitment standards
Assess needs and expectations of target talent pool continually to ensure high satisfaction
Our employer branding team combines competency-based methodologies and optimum brand management strategy with a flexible service delivery model to bring the best out of employer branding investment. For more details on how Novo can help you manage your IT workforce branding, contact us or please write to business@novoitindia.com
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